Description

In today’s competitive construction and building products landscape, your online presence is more than just a website, it's a 24/7 sales tool. Whether you're a contractor looking to generate more leads or a manufacturer aiming to drive awareness across regions, Paid Advertising (Search, Social, and Programmatic) is a powerful way to fill your pipeline and win more business.

Join us for this industry-specific webinar where we break down how contractors can effectively harness Search Ads, Meta (Facebook/Instagram), CTV, YouTube, and Display Advertising to:

• Get found at the moment of intent (search-based lead generation)
• Target by service area, project type, or audience persona
• Maximize ROI on small-to-mid-sized budgets
• Avoid common ad spend mistakes in niche markets
• Use landing pages and call-to-actions that actually convert

We’ll share real-world examples, tips for crafting compelling ad copy and visuals, and insights into performance measurement tools like GA4 (how to set that up) and lead attribution.

Whether you're just starting with paid media or looking to level up your strategy, this session will equip you with actionable steps to make every ad dollar count. You will even get a bundle of templates to get you started!

Christina Kay is an award-winning marketing strategist and sought-after speaker with over 14 years of experience driving measurable growth through digital innovation, demand generation, and marketing technology. She is currently leading teams focused on full-funnel marketing strategies that blend storytelling with sophisticated paid media, ABM, and automation frameworks.

She was named Marketing Technologist of the Year and is recognized for her ability to bridge the gap between brand, performance, and technology. Christina has spoken on some of the world’s largest marketing stages, including HubSpot’s INBOUND, Demand Gen Report, and Content Marketing World, delivering insights on everything from paid media to RevOps and buyer journey optimization.

Her thought leadership has been featured in top-tier publications, including Forbes, HubSpot’s Marketing Blog, and MarTech Today. She regularly collaborates on high-impact industry webinars, podcasts, and panels.

Whether advising B2B tech brands or trades-based organizations, Christina is known for delivering actionable insights with humor, clarity, and a data-backed edge. She is passionate about empowering businesses of all sizes to harness the power of paid advertising, automation, and content to create real revenue results.

This webinar will be recorded and available in the Members/InfoHub section of sprayfoam.org within 72 hours.